Cloth guide for tailors, brands and buyers
Vitale Barberis Canonico fabric
Vitale Barberis Canonico has woven at Pratrivero, in the Biella district of Piedmont, since 1663, which makes it the oldest continuously operating wool mill in the world and still a family business. It is not the rarest cloth in the trade and it does not try to be. It is the one a great many tailors reach for when the answer has to be right rather than impressive, because a reference ordered twice a year apart behaves the same way both times. Most people searching for it are not trying to buy a roll. They want a garment in it, or a way to offer it to their own clients. This page covers both, and what the numbers on a bunch actually decide. Centi Sartoria buys this cloth as an ordinary customer of the mill. We are not an authorised dealer, a licensee or a representative, and we do not speak for Vitale Barberis Canonico.
Four ways to get VBC cloth, and what each really costs you
| Smallest realistic order | Time to a finished garment | Who it suits | |
|---|---|---|---|
| Direct from the mill | A trade account with the mill, and cloth bought by the piece | Sourcing time, and you still need a maker afterwards | Brands with real volume and a cutting room already lined up |
| From a cloth merchant | A cut length, normally from around three metres | Days for the cloth, then your own making time on top | Shops that cut and make in house and want to own the cloth |
| Order the garment from a maker who holds an account | One garment | About 14 to 20 working days once the cloth is in hand | Shops and brands selling made to measure without a cutting room |
| Send cloth you already own (cut, make and trim) | One garment, plus enough cloth for it | Your own sourcing time, then the making | Anyone holding cloth already and needing it made up |
The row that surprises most people is the first one. Buying from the mill is not simply a matter of paying more for less; it is a different kind of relationship, with an account behind it and cloth sold by the piece rather than by the metre, and it only pays off at volume you can actually turn over. A shop selling twenty suits a year is better served by one of the lower three rows, and a shop selling four hundred should be having a different conversation. Whichever route you take, confirm the cut length for the specific client with whoever is making the garment before cloth is bought, because a shortfall of ten centimetres cannot be recovered once a piece is sold on.
The words the trade uses, defined properly
Five terms that decide what you are actually buying, including the three that get used interchangeably and should not be.
- Reseller, stockist and authorised dealer
- These three get treated as synonyms and they are not. A reseller is anyone who buys cloth and sells it on, which requires no permission from the mill. A stockist holds inventory of it. An authorised dealer has been appointed by the mill and can speak with its authority, which is a formal relationship and a short list. We are in the first group only: we buy Vitale Barberis Canonico cloth as an ordinary customer of the mill and make garments from it. We are not appointed by the mill, we do not represent it, and if anyone tells you they are authorised, it is a fair and easy thing to ask them to put in writing.
- Super number
- Super 100s, 110s, 130s and upward measure the fineness of the yarn and nothing else. They say nothing about weave, weight, finish or how long the garment will last. Finer feels softer and takes light better; it also creases sooner and wears out faster. For a client who will wear the suit weekly, the middle of the range in a sensible weight will usually outlive and often outperform the highest number on the ticket, which is the opposite of how the number is normally sold.
- Grams per metre
- The most useful number on any bunch and the one clients never ask about, because it decides the season rather than the price. Under 240 g is summer cloth and it will crease. 240 to 280 g is the year-round band most business suits belong in. Over 340 g is autumn and winter. Over 400 g is coating. If you can only ask one question about a cloth, ask this one rather than the Super number.
- Bunch
- The physical swatch book a mill issues, usually by season and by cloth family. It is how the trade actually chooses: you feel the hand, look at the pattern at its real scale, and read the reference number off the tag. Choosing from a photograph is how people end up disappointed, because a screen carries neither weight nor drape nor the depth of a dyed yarn.
- Cut length
- The metres one specific garment needs for one specific person, worked out from the pattern rather than from a table. A two-piece suit generally runs 3.2 to 3.5 metres at around 150 cm width, and a tall wearer, a large chest, a double-breasted cut or a pattern that has to be matched across the seams all push it up. It is the number to get from your maker before cloth is bought, and a maker should be able to give it without hedging.
Frequently asked questions
Are you a Vitale Barberis Canonico reseller or authorised dealer?
Neither of those words describes us accurately, so here is the plain version. We buy VBC cloth as an ordinary customer of the mill, the same way many makers do, and we cut and make garments from it in our own atelier. We are not an authorised dealer, a licensee, an appointed stockist or a representative, and we do not speak for the mill. What we can do is make a garment for you in the cloth, from one piece, under your own label. What we cannot do is sell you the mill's endorsement, and nor can most of the people who imply otherwise.
Can I buy VBC fabric wholesale?
It depends on what wholesale means to you. Cloth merchants will sell you cut lengths from around three metres, which is the practical route for a shop that cuts in house. Buying from the mill itself means an account and cloth by the piece, which only makes sense at volume you can genuinely turn over within a season. If what you actually want is to offer VBC suits to your clients rather than to hold cloth, the third route is usually the better economics: order the finished garment from a maker who already holds the cloth, and let the inventory risk sit with them.
What is the minimum order for a suit in VBC cloth?
With us, one. A single made-to-measure suit, jacket or coat in VBC cloth under your own label is a normal order and not a favour, and there is no first-order quantity to clear before you start. That is the whole point of the arrangement for a shop testing whether its clients will pay for Italian mill cloth: you find out on one garment rather than on a rail of them.
Vitale Barberis Canonico or Loro Piana, which should I choose?
They are answering different questions. Loro Piana buys at the very top of the fibre market and is chosen for rarity and hand, which a certain client can feel immediately and will pay for. VBC is the trade's dependable spine: fine enough to look genuinely good, resilient enough to be worn hard, and consistent enough that a reorder matches the original. For a client's first suit, or any suit worn weekly, VBC in a mid weight is usually the more intelligent recommendation. Save the rarer cloth for the second order, once the pattern is already corrected and the client has something to rotate with.
What weight should I order for my market?
For most of Europe and North America, start at 260 to 280 g. It wears comfortably from spring through autumn and under a coat in winter, and it is forgiving of a client who owns one suit and wears it hard. Go heavier, 320 g and above, for a genuinely cold climate or a client who wants the hand of a heavier cloth. Go under 240 g only for summer, and tell the client it will crease before they order rather than after. If you are unsure, order the mid weight first and let your own customers tell you what they want next.
Is a suit made in VBC cloth a suit made in Italy?
The cloth is woven in Italy. Where the garment is made is a separate question with a separate answer, and origin labelling generally follows where the garment was made up rather than where the cloth was woven. Our own garments are made in our Shanghai atelier, in cloth from Italian and British mills, and we say so plainly on every page that touches the subject. Any supplier who blurs that line for you is likely to blur other things later, and the ones that blur it hardest are usually the ones with the most to hide.
Can I send you VBC cloth I have already bought?
Yes. It is normal trade practice and is usually called cut, make and trim. You send the cloth, we cut and make it. Two things matter and both are worth settling in writing first: send enough, worked out from the pattern for that person rather than from a table, and agree in advance what happens if the garment misses, because the cloth is not replaceable once it has been cut into.
How long does a VBC garment take?
About 14 to 20 working days in production once the cloth is in hand, plus shipping. The variable that moves that date is almost never the making; it is whether the cloth has to be sourced first. A reference we already hold starts on day one. A reference that has to come in from a bunch starts when it lands, which is the single most common reason a promised fitting date moves, and the reason we would rather tell you the sourcing time separately than fold it into one comfortable-sounding number.
Have a garment made in the cloth you want
Tell us the reference, or just the weight and the effect you are after, and we will confirm what can be had, what the cut length is for your client, and what it costs. One piece is a normal order.